First, we categorized tens of thousands of headlines as clickbait by considering two key points: (1) if the headline withholds information required to understand what the content of the article is and (2) if the headline exaggerates the article to create misleading expectations for the reader. We are focusing more effort on this, and are updating News Feed by using a system that identifies phrases that are commonly used in clickbait headlines.
APA ITU CLICKBAIT UPDATE
While this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly written headlines that help them decide how they want to spend their time and not waste time on what they click. To address clickbait headlines, we previously made an update to News Feed that reduces the distribution of posts that lead people to click and then quickly come back to News Feed. With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds. To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. For example: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” or “The Dog Barked At The Deliveryman And His Reaction Was Priceless.” These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer. We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles.
We also work to understand what kinds of stories people find misleading and spammy to help make sure people see those less. That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed. People have told us they like seeing authentic stories the most. One of our News Feed values is to have authentic communication on our platform. These values - which we’ve been using for years - guide our thinking, and help us keep the central experience of News Feed intact as it evolves. When we rank and make improvements to News Feed, we rely on a set of core values. Our goal with News Feed is to show people the stories most relevant to them - ranking stories so that what’s most important to each person shows up highest in their News Feeds. By Alex Peysakhovich, Research Scientist and Kristin Hendrix, User Experience Researcher
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